Do you love working independently? Have a great business idea and want to see it through from concept to execution? Does the idea of managing a team of employees make you cringe? If you answered yes to these questions and dream of being your own boss, you may enjoy working as a solopreneur. Career opportunities
-> Continue reading 6 Differences Between a Solopreneur and Entrepreneur
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the
-> Continue reading Workflow Automation Explained & 6 Best Workflow Software for 2021
For as long as I can remember, leadership was the expectation. If you wanted to move up in the world, you had to be a leader: in school, at work, in your extracurriculars. Leadership was the golden ticket, and the more opportunities you took, the closer you'd get to owning the whole chocolate factory. From
-> Continue reading Not everyone wants to be a leader
Get takeaways on how to maintain credibility, how to weave DE&I into your creative process, and a timely reminder not to ruin Easter. Ahoy there, communication pros! Here’s a handful of big comms stories to consider from March 29-April 2, 2021. 1. Georgia’s voting law comes under fire, draws corporate ire. Consumers have an increasing
-> Continue reading Georgia’s voting law fallout, checking your ‘iffy quotient,’ and more
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
-> Continue reading The Ultimate Guide to Marketing Campaigns
What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
-> Continue reading Psychometric Analysis of Colors in Facebook Ads
When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important
-> Continue reading Brand Logos: The Good, The Bad, and The Most Questionable Designs
In this post, you’re likely to learn tips so that you can start a custom mobile app that people love. This fast guide Includes information on the following: Tip 1 — Create an Effective Product Strategy Tip 2 — Identify Goals of Different Personas by Creating a Customer Journey Map Tip 3 — Enhance Product
-> Continue reading Tips on New Mobile Product Development for Tech Entrepreneurs
Out of all of the ads that performed Super Bowl 53, there’s commercial that I woke up thinking about the next morning: Pepsi’s & “More Than OK”. “More Than OK” poked fun at how Pepsi usually requires a back seat to Coke, especially at restaurants. And by with a star-studded throw that included Steve Carell,
-> Continue reading An Introduction to Persuasive Advertising vs. Informative Advertising
When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty). Whether you double-tapped on a “Throwback Thursday” post or commented on how helpful that
-> Continue reading How to Use Instagram Carousel Posts: 10 Tips