Georgia’s voting law fallout, checking your ‘iffy quotient,’ and more

Get takeaways on how to maintain credibility, how to weave DE&I into your creative process, and a timely reminder not to ruin Easter. Ahoy there, communication pros! Here’s a handful of big comms stories to consider from March 29-April 2, 2021. 1. Georgia’s voting law comes under fire, draws corporate ire. Consumers have an increasing
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Psychometric Analysis of Colors in Facebook Ads

What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
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The Shady Connections of a Retired U.S. General Who Made It Rain in Iraq

Mohammed Ameen/ReutersLieutenant General Frank Helmick was a decorated U.S. Army officer. In 2004, he led the raid that killed the Iraqi dictator Saddam Hussein’s murderous sons, Uday and Qusay. Later, Helmick commanded NATO’s training mission in Iraq, then spent a year as Deputy Commanding Officer of all American forces in the country.But in December 2011,
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How brands are showing their Pride this month

The momentum approximately Pride month along with the LGBTQ+ community is growing. More brands than ever are donning rainbows and identical signals, donating to LGBTQ+ triggers and launching their very own Pride-themed occasions and product to demonstrate their support and connect with people who back the cause. This year, efforts are especially abundant as WorldPride
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A Week In Austin, TX, On A $32,500 Salary

Welcome to Money Diaries, where we’re tackling what might be the last taboo facing modern working women: money. We’re asking millennials how they spend their hard-earned money during a seven-day period — and we’re tracking every last dollar. Calling all entrepreneurs: We want to hear from you! If you’re a freelancer or self-employed, we’d love
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