From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
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As marketers, we have that one effort which we may see as a favored. Gorgeous efforts are emotion: Joy, inspiration, liberation, excitement … the list continues on . For me, when I consider content advertising campaigns that are amazing, I switch to food. Quick food marketers have a history of successfully building huge interest for
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Mike Bloomberg was preparing for the greatest role of his life, and he figured he needed a few animators. Four years later Donald Trump transitioned from the Apprentice boardroom to the Oval Office, Bloomberg built a team to market himself as the actual Manhattan billionaire. Although Bloomberg is much wealthier than the president of the
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