Georgia’s voting law fallout, checking your ‘iffy quotient,’ and more

Get takeaways on how to maintain credibility, how to weave DE&I into your creative process, and a timely reminder not to ruin Easter. Ahoy there, communication pros! Here’s a handful of big comms stories to consider from March 29-April 2, 2021. 1. Georgia’s voting law comes under fire, draws corporate ire. Consumers have an increasing
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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
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Psychometric Analysis of Colors in Facebook Ads

What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
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Tips on New Mobile Product Development for Tech Entrepreneurs

In this post, you’re likely to learn tips so that you can start a custom mobile app that people love. This fast guide Includes information on the following: Tip 1 — Create an Effective Product Strategy Tip 2 — Identify Goals of Different Personas by Creating a Customer Journey Map Tip 3 — Enhance Product
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An Introduction to Persuasive Advertising vs. Informative Advertising

Out of all of the ads that performed Super Bowl 53, there’s commercial that I woke up thinking about the next morning: Pepsi’s & “More Than OK”. “More Than OK” poked fun at how Pepsi usually requires a back seat to Coke, especially at restaurants. And by with a star-studded throw that included Steve Carell,
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How to Use Instagram Carousel Posts: 10 Tips

When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty). Whether you double-tapped on a “Throwback Thursday” post or commented on how helpful that
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Hello, My Name Is Marijuana Pepsi! (Ep. 387)

Marijuana Pepsi Vandyck was a failing student at age 15. Thirty-one years later she earned her Ph.D., analyzing the impact of distinctively black names on students’ classroom experiences. (Photo: University of Wisconsin-Whitewater) Research shows that having a distinctively black name doesn’t affect your economic future. But what is the day-to-day reality of living with such
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How brand communicators should address societal marketing messages

Brand activism makes for great conversation and, if implemented properly, can lead to great PR. For evidence, you needn’t even look any further than Nike’s Colin Kaepernick marketing campaign that surfaced late last year.   Even though PR professionals are well aware of the power of meaningful activism on a new degree, the 2019 Global
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