Not everyone wants to be a leader

For as long as I can remember, leadership was the expectation. If you wanted to move up in the world, you had to be a leader: in school, at work, in your extracurriculars. Leadership was the golden ticket, and the more opportunities you took, the closer you'd get to owning the whole chocolate factory.  From
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How Brands Are Built With Cultural Credibility

Sociologists refer to this set of individuals and organizations that create and market a cultural product like a record album, a film, a shoe fashion, or a soccer game as a culture production method (CPS). The construction of a CPS decides that the kinds of products it creates. Factors like the diversity and number of
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‘Coming 2 America’ Just Wants to Be Liked

Getty Images/Ringer illustration The greatest trick of the original film is the way that it played like an inside joke, a quality the sequel is noticeably lacking In the second act of Coming 2 America, the now–King Akeem’s recently discovered and hastily incorporated son, Lavelle (Jermaine Fowler), chats among the thickets of the royal garden
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The Downside of Disgust (Ep. 448)

It’s a powerful biological response that has preserved our species for millennia. But now it may be keeping us from pursuing strategies that would improve the environment, the economy, even our own health. So is it time to dial down our disgust reflex? You can help fix things — as Stephen Dubner does in this
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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
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Psychometric Analysis of Colors in Facebook Ads

What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
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The Wizards Behind Bloomberg’s Half-Billion Dollar Makeover

Mike Bloomberg was preparing for the greatest role of his life, and he figured he needed a few animators. Four years later Donald Trump transitioned from the Apprentice boardroom to the Oval Office, Bloomberg built a team to market himself as the actual Manhattan billionaire. Although Bloomberg is much wealthier than the president of the
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Avalanche Line Changes Key to Ending Losing Streak

It might feel to the season as it is, however it’s just November. Let’s not dread. Perhaps not yet. Considering the Colorado Avalanche’s winning start, it s clear to freak out a little. Head trainer Jared Bednar is currently doing everything he could to change lines up and detect chemistry between the players that he
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An Introduction to Persuasive Advertising vs. Informative Advertising

Out of all of the ads that performed Super Bowl 53, there’s commercial that I woke up thinking about the next morning: Pepsi’s & “More Than OK”. “More Than OK” poked fun at how Pepsi usually requires a back seat to Coke, especially at restaurants. And by with a star-studded throw that included Steve Carell,
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