Sociologists refer to this set of individuals and organizations that create and market a cultural product like a record album, a film, a shoe fashion, or a soccer game as a culture production method (CPS). The construction of a CPS decides that the kinds of products it creates. Factors like the diversity and number of
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The company is one of many looking to follow along with promises to resist racism and injustice in 2020. What would the next steps seem like at 2021? In 2020, several organizations vowed to do much more to help reduce racial inequality. In 2021, organizations will be expected to make good on their promises. Gina
-> Continue reading Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
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When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important
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Brand activism makes for great conversation and, if implemented properly, can lead to great PR. For evidence, you needn’t even look any further than Nike’s Colin Kaepernick marketing campaign that surfaced late last year. Even though PR professionals are well aware of the power of meaningful activism on a new degree, the 2019 Global
-> Continue reading How brand communicators should address societal marketing messages