Soundcloud’s New Latin Strategy: Reaching More Fans & Getting Artists Paid

When Roberto Caiaffa joined SoundCloud in August 2018 as head of major label relations, “it made a big impact on me,” says Erika Montes who has been at the music streaming platform since 2017 and was then senior manager, artists relations. “You know there are some people you just have an understanding with,” Montes says.
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