Soundcloud’s New Latin Strategy: Reaching More Fans & Getting Artists Paid

When Roberto Caiaffa joined SoundCloud in August 2018 as head of major label relations, “it made a big impact on me,” says Erika Montes who has been at the music streaming platform since 2017 and was then senior manager, artists relations. “You know there are some people you just have an understanding with,” Montes says.
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5 Uplifting Moments in Latin Music This Week (July 4)

From career milestones and new music releases to announcements and much more, Billboard editors highlight the news buzz in Latin songs. Here’s what happened in the Latin music world this week: Yandel’s sweet surprise for his spouse Last week, Yandel amazed his wife, Ester Cielo, for the birthday, showering the house with a mariachi band
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In Mexico, Musicians — And Workers — Returning to Venues for Paid Livestreams

As musicians around the world continue to experiment with livestream reveals — frequently offering free virtual concerts in their house while still at confinement — a fresh proposition in Mexico plans to take the livestream concept to the next level when generating thousands of jobs for industry workers in the process. While the work of
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