Tag: branding

Big-name branding fails, and what you can learn from them

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There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding fails have become legendary: there have been motorbike-themed perfumes, illegible logos and Super Bowl buzzkills, while one unfortunate campaign left a sticky pink flood on the streets of New York. Here’s our guide to some
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Guide to Powerful Gym Branding

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What’s gym branding, and how can you produce a powerful brand to your gym or fitness center? As the market becomes more competitive and crowded, each business has to work hard in finding its market. Twenty years ago, a neighborhood might have had only 1 gym and marketing simply meant letting folks understand the gym
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