Jennifer Lopez will celebrate her 50th birthday at the Pepsi Center this summer

As a singer, actor, dancer and all-around showbiz mainstay, Jennifer Lopez feels frozen in time. That’s not necessarily a bad thing, and it’s due partially to the fact that she hasn’t changed her persona much in recent years — after various reinventions since breaking out in the mid-’90s.

But as J.Lo approaches her 50th birthday on July 24, her glam, crossover appeal will once again be tested with a enormous tour — which includes a Denver stop about a month before her birthday.

Promoter Live Nation this morning announced a June 19 concert at the Pepsi Center for Lopez, part of her 24-city “It’s My Party: The Live Celebration” tour, which is being promoted with a glammed-up Lopez in thigh-high boots perched atop a glittering, very on-brand birthday cake the size of an elephant.

The show announcements come amid Lopez’s overall media blitz, which has included daytime talk show appearances to sell her first new tour in nearly seven decades.  Her past Dance Again World Tour sold over 1 million tickets, based on Live state.

Tickets for the Pepsi Center concert will cost $50-$520, not including fees, and are available at 10 a.m. March 29 by calling 303-893-8497 or seeing altitudetickets.com. Altitude also has details on a trio of pre-sales in partnership with “Ellen,” Live Nation and American Express.

The tour represents Lopez’s solo, U.S. headlining tour, The Chicago Tribute reported, after enjoying numerous dates in 2007 with then-husband and Latin artist Marc Anthony, along with a co-headlining tour alongside Enrique Iglesias.

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