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Hello, My Name Is Marijuana Pepsi! (Ep. 387)

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Marijuana Pepsi Vandyck was a failing student at age 15. Thirty-one years later she earned her Ph.D., analyzing the impact of distinctively black names on students’ classroom experiences. (Photo: University of Wisconsin-Whitewater) Research shows that having a distinctively black name doesn’t affect your economic future. But what is the day-to-day reality of living with such
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How brand communicators should address societal marketing messages

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Brand activism makes for great conversation and, if implemented properly, can lead to great PR. For evidence, you needn’t even look any further than Nike’s Colin Kaepernick marketing campaign that surfaced late last year.   Even though PR professionals are well aware of the power of meaningful activism on a new degree, the 2019 Global
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