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Not everyone wants to be a leader

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For as long as I can remember, leadership was the expectation. If you wanted to move up in the world, you had to be a leader: in school, at work, in your extracurriculars. Leadership was the golden ticket, and the more opportunities you took, the closer you'd get to owning the whole chocolate factory.  From
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An Introduction to Persuasive Advertising vs. Informative Advertising

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Out of all of the ads that performed Super Bowl 53, there’s commercial that I woke up thinking about the next morning: Pepsi’s & “More Than OK”. “More Than OK” poked fun at how Pepsi usually requires a back seat to Coke, especially at restaurants. And by with a star-studded throw that included Steve Carell,
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