As musicians around the world continue to experiment with livestream reveals — frequently offering free virtual concerts in their house while still at confinement — a fresh proposition in Mexico plans to take the livestream concept to the next level when generating thousands of jobs for industry workers in the process.
While the work of monetizing livestream reveals is still in its developmental stages, Mexican executives, including promoters, managers and site owners, are now joining forces to launch an ambitious project that they expect would revive the industry’s economy by creating over 1,000 temporary jobs throughout the month of June from Mexico City and Guadalajara, Jalisco. They also aspire to employ measures that has the potential to set a precedent for displays article COVID-19.
The plan, known as Reactivation of Entertainment and Music at Mexico (REMM), is to start two venues in June — Pepsi Center WTC at Mexico City and also Conjunto Santander de Artes Escénicas at Guadalajara — where musicians of all genres would offer concerts behind closed doors with supporters watching the show via live streaming.
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To access the livestream, which can be viewed worldwide, you’ll pay to get a code through the ticket sales company Acceso ShoWare priced between $3 and $5 bucks, which translates into 60 to 100 Mexican pesos per concert.
Each of the income generated by the selling of codes and sponsorships will be deducted into Asociación Civil MEXIMM A.C., which will handle and distribute the funds to musicians and professionals of each concert.
“The pandemic caused by the COVID-19 shifted the rules of the game in the entertainment realm — it’s ’s very important to recognize that,” said Norma Gasca (Rock Show Entertainment), co-founder of the REMM initiative. “All places are being changed. Safety employees to waiters, bartenders, drivers, catering and interrogate. It’s s not just about promoters ability and booking services. It’s s a timid step to, depending on the result, keep suggesting ways until we return to the times of concerts. ”
The Mexican livestreams follow efforts in China to market virtual displays. In February, TAXX, among Shanghai’s clubs, livestreamed a four-hour DJ set on China’s TikTok, Douyin. The group attracted several 71,000 people and created over $100,000 (720,000 RMB). The next day,” Beijing’s SirTeen attracted 1.2 million viewers and also pulled in $280,000 (2 million RMB).
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The thought of creating a livestream doesn’t seem as the re-opening of venues to artists and their whole production team, as Mexico continues to combat the spread of COVID-19. The country reported almost 40,000 cases and almost 4,000 deaths because of May 13. According to the organizers’ safety measures plan, their employees and artists will be supplied with face masks, antibacterial soap also might need to stand in a distance from one another. Furthermore, the venue, and all gear, will likely be disinfected prior to and after displays.
“Is it safe? That was the first thing I asked if I asked me when I’d wish to become a part of the lineup,” cumbia artist Pipo Rodríguez tells Billboard. “Sure we want to reactivate the industry but we must do it carefully and not help spread the virus. After I heard the plan and safety steps, I was in. ”
Pipo, along with his almost 20 orchestra members and guest artist Café Tacvba’s Rubén Albarrán, will work in the Pepsi Center in Mexico City on June 13. “When I told my artists we were doing this, they have really excited and they’re rehearsing. The mentality is that were putting on a display and satisfy those that are wiling to buy. ”
Below, check out the lineup for June:
June 5: Sonido La Changa, Sonido Condor, Sonido La Conga y Sensación Caney
June 7: Fidel Nadal
June 12: Allison
June 13: Pipo Rodríguez (Ex Ángeles Azules) y Orquesta Pérez Prado, Feat Rubén Albarrán
June 19: Ese wey
June 20: Lola Club
June 21: El Haragán & Cia
June 26: Mesoneros / Odisseo
June 27: Ruby Tates / Camilo Séptimo
June 28: Festival LGBT
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