Live music is one of life’s greatest pleasures — and Denver has no shortage of it. Whether at intimate venues like the Larimer Lounge and the Hi-Dive or bigger spaces like The Pepsi Center or Red Rocks, there is a certain magic that engulfs live shows of all types. However, what if there was an alternative to the traditional concert experience? While listening to a band in a rowdy venue can be thrilling — being pushed by inebriated patrons and craning your neck to see over the tall person in front of you can get very old, very fast. Lucky for us, Sofar Sounds is revolutionizing that experience.
“Sofar Sounds reimagines the live event experience through curated secret performances in more than 400 cities around the world,” clarifies Brandy Sachen, the Director of Sofar Sounds’ Denver chapter. Sachen sat down with 303 Magazine to explain how she got involved with Sofar Sounds, the future of the business and what makes a Sofar event so damn magical.
Brandy Sachen. Photo by Nikki A. Rae.
The unique environments that Sofar creates are initially what captured Sachen’s attention. Sachen attended her first Sofar event soon after she moved to Denver from Kansas City in 2013. The experience was “mind-blowing” and Sachen knew she needed to get involved. After working in the education industry with people on the autism spectrum for at least a decade, Sachen made the switch to working fulltime for Sofar just last summer.
“I made a massive career change just based off of dedication and passion. I met such influential individuals in Denver and worldwide that were all part of a community. [It’s] just really been so beneficial. ” – Brandy Sachen
Jonah Wisneski of plays in the Wayfinder Co-Op. Photo by Nikki A. Rae.
So what’s next for Sofar Sounds? Chances are, you’ll be seeing much more of those events around town in the near future. To preserve intimacy, audience size will stay the same — they’ll just be adding more shows to the calendar. “[We’ll be] continuing to provide more opportunities for artists to perform and to provide more opportunities throughout the world for guests who attend these types of displays, which is very exciting,” states Sachen.
Sofar events are described as “more [of] a supplement” to the standard venue experience, rather than a replacement. So the next time you’re craving some live music at a more personal and intimate setting, try checking out a Sofar performance — you won’t be disappointed.
Rather than applying and waiting to be selected, use code 303MAGAZINE to snag a bonded invitation to a Sofar of your choice!
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