Pepsi Center will now be called Ball Arena following new partnership with Ball Corporation

DENVER (KDVR) — Kroenke Sports and Entertainment declared Thursday that it created a partnership with the Ball Corporation along with the Pepsi Center is now Ball Arena.

According to a release in the NBA, the venture includes naming rights for Ball and KSE’s grand arena in Denver, home to the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth, and home to family entertainment and concerts.

Ball along with KSE will also associate with all the Premier League’s Arsenal F.C., which plays London’s Emirates Stadium, along with also the NFL’s Los Angeles Rams and their home stadium, SoFi Stadium. In each place, along with in-venue aluminum beverage packaging options, Ball along with KSE will enhance local community programs and boost awareness of the importance of aluminium recycling, according to the statement on Thursday.

“It is with Terrific pride that we introduce Ball Arena as the newest home of the Denver Nuggets, Colorado Avalanche and Colorado Mammoth,” said KSE Founder and Chairman E. Stanley Kroenke. “Our goal in choosing a long-term international venues associate was to obtain a Colorado-based company with global renown to grow side-by-side with our gifted young groups. Ball Corporation is the perfect match for that vision, an innovative pioneer that shares our commitment to our community community, to ecological sustainability and creating quality work in Colorado. We look forward to unveiling Ball Arena and welcoming our fans back home as it is time once again to observe live entertainment and sports events . We ask everyone to continue to keep safe and care for each other so that we could soon appreciate countless amazing memories in Ball Arena. ”

“This statement is an extension of a relationship which started between Ball Corporation and KSE a year ago with the introduction of their infinitely recyclable Ball Aluminum CupTM. That opened the doorway for this unbelievable chance, which builds on the importance of aluminum packaging and packaging,” said Michael Ceilley, KSE Senior Vice President, Partnership Marketing & Media Sales. “Working together, we believe this venture will be transformative and help redefine how arenas and stadiums operate globally. We’re also thankful for PepsiCo’s devotion to elevating the fan experience in our arena for over 21 years, and through ongoing official beverage partnerships with the Denver Nuggets, Colorado Avalanche, Colorado Mammoth and Ball Arena. ”

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