Thanks to Stranger Things, a retro soda beverage is being resurrected. New Coke, the much-maligned Coca-Cola merchandise from 1985, will return to shelves starting this Thursday to coincide with the upcoming season of the Netflix hit series.
As the season is set during Summer 1985, the inclusion of New Coke was a no-brainer for creators Matt and Ross Duffer, who’ve done an exemplary job of capturing that age in great detail throughout the soundtrack and product placements.
“New Coke was always going to play a role this season,” the Duffer brothers told the New York Times. “It was among the ideas in our Season 3 brainstorm. It was & rsquo; 85’s summer, and if you talk about pop culture minutes, New Coke was a thing. It would have been more bizarre not to include it. ”
(Read: 11 Takeaways From the Stranger Things 3 Trailer)
A really big deal might be putting it lightly. In hopes of drawing customers away from their sweeter Pepsi competitions, Coca-Cola published a reformulated drink in New Coke. The change in flavor was met with epic backlash. The Atlanta-based beverage company received over 40,000 letters and calls complaining about New Coke; Coca-Cola was even hit with a class action lawsuit.
The feedback was so intense that the company reintroduced the original Coke formula re-dubbed Coca-Cola Classic. New Coke, or Coke II as it was later namedwas discontinued in 2002.
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<p>According to the NYT, Coca-Cola has unearthed the New Coke recipe and will create 500,000 cans available for purchase on its website and in select vending machines.</p>
<p>The cast of Stranger Things 3, which <a href=)
Revisit a trailer below, followed by a news segment on the New Coke.
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