Not everyone wants to be a leader

For as long as I can remember, leadership was the expectation. If you wanted to move up in the world, you had to be a leader: in school, at work, in your extracurriculars. Leadership was the golden ticket, and the more opportunities you took, the closer you'd get to owning the whole chocolate factory.  From
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Psychometric Analysis of Colors in Facebook Ads

What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
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Colorado Online Sports Betting Guide 2020

Sports betting was legalized in Colorado in May 2020. The Centennial State became the 19th state in the US to regulate sports betting on mobile and via online sites. Colorado Online Betting in Brief: Sports betting legal (Y/N): Y Number of licensed sportsbooks: 17 Legal age of gambling: 21 State Tax: 10% Legalized gambling on
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HubSpot Content Marketers Note Their Favorite Content Marketing Campaigns

As marketers, we have that one effort which we may see as a favored. Gorgeous efforts are emotion: Joy, inspiration, liberation, excitement … the list continues on . For me, when I consider content advertising campaigns that are amazing, I switch to food. Quick food marketers have a history of successfully building huge interest for
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Avalanche Line Changes Key to Ending Losing Streak

It might feel to the season as it is, however it’s just November. Let’s not dread. Perhaps not yet. Considering the Colorado Avalanche’s winning start, it s clear to freak out a little. Head trainer Jared Bednar is currently doing everything he could to change lines up and detect chemistry between the players that he
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An Introduction to Persuasive Advertising vs. Informative Advertising

Out of all of the ads that performed Super Bowl 53, there’s commercial that I woke up thinking about the next morning: Pepsi’s & “More Than OK”. “More Than OK” poked fun at how Pepsi usually requires a back seat to Coke, especially at restaurants. And by with a star-studded throw that included Steve Carell,
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How to Use Instagram Carousel Posts: 10 Tips

When opening Instagram, how often do you “swipe left to see more?” Maybe it’s to see that a blog post from your favorite media site was uploaded. Or to watch the entire trailer for the latest season of “Stranger Things” (guilty). Whether you double-tapped on a “Throwback Thursday” post or commented on how helpful that
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Hello, My Name Is Marijuana Pepsi! (Ep. 387)

Marijuana Pepsi Vandyck was a failing student at age 15. Thirty-one years later she earned her Ph.D., analyzing the impact of distinctively black names on students’ classroom experiences. (Photo: University of Wisconsin-Whitewater) Research shows that having a distinctively black name doesn’t affect your economic future. But what is the day-to-day reality of living with such
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How brand communicators should address societal marketing messages

Brand activism makes for great conversation and, if implemented properly, can lead to great PR. For evidence, you needn’t even look any further than Nike’s Colin Kaepernick marketing campaign that surfaced late last year.   Even though PR professionals are well aware of the power of meaningful activism on a new degree, the 2019 Global
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How brands are showing their Pride this month

The momentum approximately Pride month along with the LGBTQ+ community is growing. More brands than ever are donning rainbows and identical signals, donating to LGBTQ+ triggers and launching their very own Pride-themed occasions and product to demonstrate their support and connect with people who back the cause. This year, efforts are especially abundant as WorldPride
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