Tag: facebook

Psychometric Analysis of Colors in Facebook Ads

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What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this
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Facebook ad boycott: cancel culture is not corporate social responsibility

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Image: PixieMe / Shutterstock.com Widespread disappointment and even outrage in Facebook on its policies pertaining to hate speech has led to significant advertisers joining a boycott of advertising on the social media . Unilever, Coca-Cola, Pepsi, The Hershey Company, BMW, HP and PayPal are one of the brands which have heeded a call on #StopHate4Profit
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