Big-name branding fails, and what you can learn from them

There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding fails have become legendary: there have been motorbike-themed perfumes, illegible logos and Super Bowl buzzkills, while one unfortunate campaign left a sticky pink flood on the streets of New York. Here’s our guide to some
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How to Model Your Marketing Against the Product Lifecycle

The classic lifespan of successful products is a story in four parts: IntroductionGrowthMaturityDecline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined
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Dr. Dre, Snoop Dogg, Eminem, Mary J Blige & Kendrick Lamar Set for Pepsi Super Bowl LVI Halftime Show

The Pepsi Super Bowl LVI Halftime Show will be a star-studded affair when it happens on Feb. 13, 2022: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar are set to perform at the event in SoFi Stadium in Inglewood, Calif. The show, put together in partnership with the NFL, Pepsi and Roc
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Five Performers Confirmed for Super Bowl Halftime Show 2022, Including Eminem & Dr. Dre

The performers for the 2022 Super Bowl Halftime Show have been announced and they include some of the best acts in the R&B and Hip-Hop field. Eminem and Dr. Dre are among the five acts who are confirmed to appear in the upcoming halftime show. This marks the first Super Bowl Halftime Show since 2004
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Non Plus Ultra Breathes New Life Into Historic Denver Buildings

Denver has an abundance of empty industrial-type buildings. Currently, city officials have plans to repurpose some into housing shelters and one into a youth center. Within the last decade, entrepreneurs have turned abandoned buildings into breweries and a number of multi-use marketplaces. Non Plus Ultra recently landed in Denver with the latest concept of turning
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Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes. These ads
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1000-Lb. Sisters: What Tammy Slaton Ate At The Weight Loss Facility

The Slaton sisters have struggled to achieve their weight loss goals on 1000-Lb. Sisters, but it seems like Tammy might finally be on her way to making some progress. Details about 1000-Lb. Sisters season 3 disclosed that Tammy is taking her weight loss seriously as she will go to rehab for food addiction. Viewers have been rooting for Tammy
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#EmmysSoWhite: Despite Its Most Diverse Nominations Ever, Zero POC Win Major Acting Trophies At The Emmys

Even with a record number of people of color nominated, the Emmys still kept their ceremony white with no color in the actual winners for acting categories. Source: Rich Fury / Getty Last night, the 2021 Emmys took place at the Microsoft Theater in Downtown Los Angeles and while the guest list was limited due
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Bond Interiors: Interior Design With A Innovative Approach

Bond Interiors is one of the best interior design agencies in Dubai. Bond Interiors started out as a small interior maintenance company, and it’s now one of the largest high-end interior fit-out companies in the UAE. See some of its best interior design projects in Dubai and find out more about this amazing company’s services.
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Creative Arts Emmy Awards 2021 – Full Winners List Revealed, Including Lots of Big Stars!

The 2021 Creative Arts Emmy Awards were held this weekend across three ceremonies and dozens of awards were handed out! There are so many categories each year at the Emmys and it’s impossible to hand them all out during the televised ceremony, so the Television Academy holds an event one week earlier to announce the
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